Which is more sticky, that joker or your fairness cream? ... Use [the product]. No more stickiness, just whiteness!
'Joker' and 'fairness cream' are in English. Joker has been an insult for decades - I don't know how many. The Hindi word used for stickiness is chipchip. I like it - one of those Hindi doubled words, and it's fun to say.
There are so many fairness creams. Two main ones in the ads are both in pink tubes like toothpaste tubes. Apparently they are so much alike in results that the only way to differentiate between them is to claim that one makes you feel sticky.