Yeh bacha kis ka bacha hai ('whose child is this?') is a well known Ibn-e-Insha poem which he wrote upon seeing the photo of a starving Ethiopian child during the devastating famine of the seventies.
The message and words of the poem are universal and lent themselves to the theme of street children with an ease.
The song and video was commissioned by Action Aid Pakistan in keeping with their policy of mainstreaming issues through popular media.
You can listen to the poem (without translation, but quite simple for Hindi / Urdu speakers) and see stills from the video, and the story of how it was made here.