come to think of it

I've been posting photographs and things he has written to r's website. R enjoyed doing his own advertising for the company he founded and ran, and created a new campaign every year. Today I pulled out some advertisements he had devised in the mid-eighties.

It begins in a way that was not done in those days, with a negative statement:

COME TO THINK OF IT
THERE IS MORE TO LIFE
THAN PLASTICS

and continues with a poem:

THERE IS MELLOWNESS OF TWILIGHT
AND MUSIC TO SOOTHE, ROUSE OR PULSATE
AND THERE IS YEARNING FOR A NEED TO BE NEEDED
LOVING TO BE LOVED
LIFE IS LAUGHTER AND DESIRE
IT IS THE CRY OF A NEW-BORN CHILD
IT IS AN ECSTASY AND A WOUND OF HURT
IT IS A PARADIGM OF COMPASSION
AND FREQUENTLY A RESERVOIR OF SUPERSTITION
HATRED AND VIOLENCE
IN THE FACE OF EVIDENCE OF DESOLATION AND FUTILITY
LIFE IS HOPE
AND A COVENANT OF FAITH
LIFE IS A COMBAT, PERPLEXITIES AND DILEMMAS
AND SOMETIMES, TRIUMPH OF UNVANQUISHED WILL
IT IS UNQUENCHABLE THIRST FOR KNOWLEDGE
IT IS AN UNENDING SEARCH
FOR THE ELUSIVE MEANING OF FREEDOM AND TRUTH
IT IS IDEAS WHICH LEAD TO ARGUMENT
AND MORE IDEAS... (read more, and see photographs of the series of ads)